Selected Work
I build and lead communications functions that clarify positioning, align teams, and connect brand and engagement with business results.
Empower Schools
Brand & Positioning
Led the brand refresh, shared messaging, and AI governance for a federated national nonprofit, equipping teams to communicate with greater clarity and consistency.
98%
of staff agreed they have what they need to communicate about Empower.
Up from 58% in 2023.
Empower Schools
Building the Agency Model
Built and led a communications service combining strategy consulting, design, and production, improving delivery and increasing revenue through partner contracts.
10%
average increase in revenue per contract.
Through added communications services.
Àjoké Nursing Concierge
Audience Strategy & Engagement
Own brand and audience strategy as fractional CCO, advising the founder and leading the team while building campaigns and community experiences that deepen engagement and drive purchases.
20%
year-over-year growth in the target audience.
Upper-income women ages 25–50.
Outschool
Brand Experience & Growth
Created and led a company-wide brand experience, aligning partnerships, programming, and communications to connect learner interests with business growth.
$14
estimated bookings for every $1 spent.
Teach For America
Donor Communication
Developed and launched an individual giving strategy, connecting donor messaging, fundraising campaigns, and community experiences to grow giving and participation.
2×
prior-year North Texas Giving Day donations.
$100,000 raised · No. 1 in education.
