Building the Agency
Empower Schools
I built an agency-style communications model that turned internal support into a scalable service. By creating clearer intake, scoping, workflows, and delivery standards, communications became easier to manage across teams and more valuable to external partners, supporting implementation, strengthening partner deliverables, and creating new opportunities for revenue-aligned service.
INDUSTRY
IMPACT
SCOPE
ROLE
Brand, internal communications, systems, agency director
Founding Head of Communications
Alignment gains, productivity lift, revenue integration
Nonprofit, Education Consulting
THE CHALLENGE
Empower Schools was providing transformational services to clients throughout the country. However, client materials and delivery varied across teams.
The organization needed a model that could raise the quality of external materials, and help staff deliver on Empower's value more consistently.
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The need went beyond simple communications support. To grow, the organization needed a system for making communications clearer, faster, and more consistent across teams.
WHAT I BUILT
Standard process for triaging client requests and delivering reliable scopes
01
Intake and Scoping
Guidance, playbooks, templates, and review systems to ensure all deliverables met the highest expectations.
02
Quality Standards
Improved planning, and provided resources to remove bottlenecks and empower project owners
03
Efficient Workflows
SELECTED WORK
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Client Deliverables
Created strategic communications and visual materials for partner use.
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Intake and Service System
AI-powered service systems that made communications support scalable.
RESULTS
national strategic programs supported per year
12
increase in productivity.
54%
average service rating.
4.95/5
As demand grew, the model expanded beyond internal support and became part of Empower's core offering.
STRATEGIC IMPACT
average lift in revenue per contract with value-add services
10%
The agency model helped Empower clarify the value of communications as both an internal function and a partner-facing service. Communications support is now embedded into contracts, creating a clearer revenue model and expanding the organization's ability to deliver high-quality support to partners.