Hi, I’m Jaynie
I’m a communications strategist and brand leader.
Some people think communications is about broadcasting. I think it’s about connection. I design communications infrastructure that identifies and prioritizes the most important messages for internal and external audiences. Then, I align people and systems through stories that are powerful enough to move work forward.
A brand is an experience. I help leaders create experiences that people deeply connect with.
I lead communications at Empower Schools, where I built the enterprise communications function from the ground up.
WHAT I DO
I bring 15+ years of experience in communications, design, and strategy. My work spans education, technology, media, and social impact, with experience across brand strategy, executive communications, internal and external communications, digital strategy, and branded experiences. I hold an MBA from Duke University’s Fuqua School of Business, master’s degrees in bilingual education from Southern Methodist University, master’s degree in educational leadership from the University of North Texas, and a bachelor’s degree in communications from the University of Central Florida.
WHERE I’VE BEEN
I launched The Everblue Group in 2019 to help leaders find their voice and design the communications systems of their dreams.
TRUE BLUE
I’m a mommy, and I’m raising Theo with my husband Keischel. I’m a novice gardener, an intermediate home cook, and an expert hype woman.
BEYOND WORK