Hi, I’m Jaynie
I’m a communications strategist and brand leader who helps mission-driven organizations turn complex work into clarity, trust, and momentum.
Some people think communications is about broadcasting. I think it’s about connection. My work helps mission-driven leaders and organizations clarify their message for internal and external audiences. I design communications systems that align teams, earn trust, strengthen reputation, and move important work forward.
A brand is an experience. I help leaders create experiences that people deeply connect with.
WHAT I DO
I lead communications at Empower Schools, where I built the organization’s communications function from the ground up.
WHERE I’VE BEEN
I bring 15+ years of experience in communications, design, and strategy. My work spans education, technology, media, and social impact, with experience across brand strategy, executive communications, internal and external communications, digital strategy, and branded experiences. I hold an MBA from Duke University’s Fuqua School of Business, master’s degrees in bilingual education from Southern Methodist University, master’s degree in educational leadership from the University of North Texas, and a bachelor’s degree in communications from the University of Central Florida.
TRUE BLUE
I launched The Everblue Group in 2019 to help leaders, founders, and mission-driven organizations clarify their message, strengthen their presence, and design communications systems that move important work forward.
MY WHY
I’m drawn to work that helps organizations explain complex ideas, align people around a shared direction, and create experiences that make meaningful work easier to see, understand, and believe in.
BEYOND WORK
I’m a mommy, and I’m raising Theo with my husband Keischel. I have a butterfly garden and spend my weekends copying my favorite gourmet restaurant meals from my beautiful kitchen.