Brand & Positioning
Empower Schools
As Empower Schools’ founding communications leader, I built the organization’s enterprise communications function from the ground up, creating the brand infrastructure, internal systems, workflows, and strategic messaging needed to support a growing national education nonprofit.
INDUSTRY
IMPACT
SCOPE
ROLE
Enterprise communications, brand strategy, internal communications, systems design
Head of Communications
Visibility gains, audience growth, positioning, revenue attribution
Nonprofit, Education Consulting
THE CHALLENGE
Empower Schools had strong work, a growing team, and increasing partner demand, but no dedicated communications function. Messaging, materials, brand application, and internal communications varied across teams.
Beyond basic communications support, the organization needed an enterprise system for making communication clearer, faster, and more consistent across teams.
“
Communications is a mirror and a window into who you are, what you do, and what you believe.
WHAT I BUILT
Brand expression, positioning, templates, standards, consistency
01
Brand Infrastructure
Internal Communications & Operating Alignment
02
OKRs, project planning, meeting structures, internal updates, team clarity
Executive & Cross-Team Communications Support
03
Executive & cross-team communications support
Thought Leadership & External Visibility
04
Annual report, thought leadership platforms, public storytelling, field-facing content
SELECTED WORK
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Rebrand and Brand Application
Refreshed brand expression and applied it across key organizational surfaces
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Annual Report
Capturing the enterprise strategy to engage key stakeholders
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Earned Media
Thought leadership, authority, SEO, and AI visibility
RESULTS
of staff agreed they understood key OKRs and how they contributed, up from 45% YoY
95%
subscriber growth
45%
average rating on reputation aggregators including Charity Navigator
100%
average NPS rating across all stakeholder categories
93%
The communications function became a trusted internal resource for improving quality, alignment, and consistency across the organization. Consistently and quality raised the standard, protecting an outstanding reputation.
STRATEGIC IMPACT
directly attributable opportunities, annually
$3M
Building communications as an enterprise function gave Empower the infrastructure to align internally, show up consistently, and tell a clearer story externally. Brand, messaging, internal alignment, and audience engagement became growth drivers, contributing to $3M+ in directly attributable program and development opportunities annually.